DIGITAL PRINTING: HOW IT WORKS AND WHAT ARE THE BENEFITS

Digital printing is a modern production method that creates prints from electronic files. It involves creating your item on a computer and then printing directly onto the material of your choice. Digital printing is an alternative to traditional methods such as lithography, flexography, engraving, offset printing and others – it eliminates many of the mechanical steps required for conventional printing, such as creating films, gluing pieces and making tweezers.

How it works

With digital printing, an image is sent directly to the printer using digital files in PDF, TIFF, PSD or other formats. Digital printing is used for items that require high detail capture and smaller quantity orders. Unlike conventional printing, there are no pre-printing stages between the digital document files and the final product. There is also no need for messy formatting equipment such as film plates or photographic chemicals.

Advantages of digital printing
Digital printing offers impressive quality and consistency over other options. Colours appear perfectly in prints and there are no problems with hard lines. With digital printing, the quality of the last card, brochure or booklet in a batch is the same as the first.+
There are fewer steps in the printing process and as a result the final product can be delivered faster.
Because no printing plates are required, there is less investment to create a job, and therefore lower costs to the customer
Digital printing is the ideal method of producing small and medium quantities of prints compared to traditional methods that require mass production.